Semble Insights: The essential marketing toolkit to grow your healthcare business
In this webinar, join Semble's Head of Marketing and host, Alex Norman, as he talks with Oliver Capel, Co-Founder and Managing Director of healthcare communications agency, Medico Digital, about elevating your marketing strategy to connect with patients online.
Watch below
What you'll learn
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How patients find healthcare providers
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How the digital patient journey is changing
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How to leverage this change for your marketing strategy
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Which marketing channels to avoid
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How to convert patient enquiries
Timestamps
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0:00 Introduction to expert guests 3:53 Understanding the PR toolkit 9:19 Leveraging SEO and search marketing 15:43 The changing search landscape 18.13 Re-evaluation the role of social media in marketing |
23.28 Adopting a content-first approach 28.13 Holistic search 37.22 Optimising conversions 39.40 Q&A |
Additional Q&A
We had so many great questions come through to our marketing experts that we didn't have time to answer all of them! Please find answers to additional Q&A questions below.
How do you track conversions when using Semble booking?
Regarding the Semble GA setup this is something we can advise on as we were the first agency to work on this with your development team for Practice Plus Group. You can find more information here and the specific script here.
How would you focus on local SEO?
You could do a whole talk on this, but in short, I’d focus on location-specific pages and ensuring your Google Business page is set up and optimised (with lots of patient reviews) correctly. Linking to other local services will also provide relevant geographic signals.
To what extent does traffic enhance online presence in itself? Can you just leave it to happen organically with minimal input, if you have the luxury of being a fairly unique offering in the area?
To some extent, yes. Organic growth through word-of-mouth referrals can boost your website’s positive signals to search engines, but you can’t rely on this alone. If your healthcare offering is unique, you have a great opportunity to optimise for related search phrases due to lower competition. Consider investing in Google Ads to gain instant exposure and attract new patients while identifying keywords for long-term SEO optimisation. This dual approach can enhance your search presence and drive sustainable growth.
Can you tell us a bit more about heat mapping?
Loads of great tools out there for this, but I’d recommend starting with the free version of hotjar.